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Add sparkle to your business with a professionally designed corporate identity.

Your brand and corporate identity reflects your company's personality and differentiates you from your competitors.

Your branding gives your clients and prospects an impression of your company so whether it appears on your website, your stationery, brochure, workwear or signage, your brand has an important role to play in marketing your business.

Ensure you give the right impression by ensuring your brand:

• supports your business goals
• reflects your business proposition and your company values
• positions your company correctly relative to your competitors

My approach
 
Before I can develop a brand for your business, I'll start by discussing your thoughts and ideas.

I'll help you to look at the big picture! I'll ask lots of questions and carry out research to find the answers to questions such as:

What does your company do? What would you like it to do in the future? What distinguishes your company from others? What are your company's characteristics? How can all of this be visualised? How do you want your
target audience to view your business? What do your competitors look like?

If you have an existing brand, I'll help you to consider if it is relevant to your business now and if it will support your business in the future.

I'll conduct an audit of your existing marketing materials and provide recommendations on ways you can progress your brand. It doesn't have to be a major overhaul, it could be that a strapline could be added to explain what it is your company does - even this can make a big difference to simplifying communications with your target market.
 
What's the next step?
 
When I've completed the research I'll be able to discuss the findings with you and to develop competitive positioning and USP's for your company. From here I'll develop a Creative Brief.

A Creative Brief details the decisions made and confirms my interpretation of your requirements. It is a written plan from which brand concepts will be developed.

Brand concepts will be developed for your consideration and then refined to reach the final design.

I can help you promote your new brand to your clients and prospects.

Please contact me in confidence for a no-obligation quotation.