Lumley Castle Hotel

Lumley Castle Hotel is a luxury hotel with 73 bedrooms based in Chester le Street, Co. Durham.

Situation
The hotel used a standard booking engine linked to their property management system. The booking engine offered little by way of flexibility, with a prolonged eight stage booking process, conversions were minimal compared to telephone sales. 

A review of the booking process was carried out, recommendations were provided and improvements made to the booking system which resulted in increased sales and improved conversion rates.

Next stage
Increased conversions proved there was further scope to increase sales however the booking process could not be improved.  A specification of required features was developed and research was undertaken to compare alternative booking engines.



TravelClick's iStay booking engine was the product of choice. iStay provided:
Benefits to hotel:
- advanced booking incentives
- access to secure online booking with discounted rates
- upsell enhancements with room bookings
- direct links to each package html booking page
- extensive reporting
- pre and post email communications tools
- GDS distribution

Benefits to booker:
- short booking process
- single-screen reservation process
- multiple images of rooms
- create own packages by adding enhancements 
  to a room only booking

Result:
New booking engine implemented, bookings increased by 60% on previous year.
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marketing services
newcastle upon tyne
ne7 7nq